Chapter 1 What’s Different by Youngme Moon “What’s Different” by Youngme Moon is a book about standing out in a world of look-a-like products and services. Moon challenges the reader to think about what truly makes a brand unique and how to differentiate themselves in a crowded marketplace. She provides insights on how to break … Read more
Chapter 1 What’s The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott is a book that revolutionizes the way businesses approach marketing and public relations in the digital age. Scott discusses how traditional marketing tactics are becoming less effective and how companies … Read more
Chapter 1 What’s Marketing Warfare by Jack Trout “Marketing Warfare” is a book written by marketing strategists Jack Trout and Al Ries. First published in 1986, the book offers a different perspective on marketing by drawing analogies between marketing strategies and military warfare strategies. In the book, Trout and Ries analyze successful military strategies and … Read more
Chapter 1 What’s Brandwashed by Martin Lindstrom “Brandwashed” is a book written by Martin Lindstrom, a branding expert and marketing consultant. In this book, Lindstrom explores the tactics and techniques used by companies to manipulate consumer behavior and create brand loyalty. He delves into various psychological and neuroscientific studies and presents case studies to demonstrate … Read more
Chapter 1 What’s The Sales Bible by Jeffrey Gitomer “The Sales Bible” by Jeffrey Gitomer is a comprehensive guide for professional salespeople that provides practical advice, strategies, and principles to help them become more successful in their careers. It covers various aspects of the sales process, including prospecting, relationship building, handling objections, closing deals, and … Read more
Chapter 1 What’s The Startup Owner’s Manual by Steve Blank The Startup Owner’s Manual is a book written by Steve Blank, a renowned entrepreneur and startup expert. It is a comprehensive guide for entrepreneurs who are looking to build a successful startup. The book provides practical advice, step-by-step instructions, and valuable insights into the startup … Read more
Chapter 1 What’s Why We Buy by Paco Underhill Why We Buy: The Science of Shopping is a book written by Paco Underhill, a retail consultant and expert in consumer behavior. The book explores the various factors that influence consumer purchasing decisions and provides insights into the psychology behind shopping. In Why We Buy, Underhill … Read more
Chapter 1 What’s Scientific Advertising by Claude C. Hopkins “Scientific Advertising” is a book written by Claude C. Hopkins, which was published in 1923. It is considered one of the most influential books on advertising and marketing ever written. In this book, Hopkins outlines his principles and strategies for effective advertising based on scientific principles … Read more
