The Lean Startup methodology is a modern approach to building and growing businesses. It emphasizes the importance of continuous innovation, rapid experimentation, and customer feedback in order to create successful startups. The core principle of the Lean Startup is the concept of validated learning, which involves testing assumptions and hypotheses through small iterations rather than relying solely on long-term planning and large investments. By adopting this methodology, entrepreneurs can minimize wasted resources and increase their chances of finding a product-market fit. The Lean Startup encourages a mindset of agility, adaptability, and an unwavering focus on the needs of customers, enabling startups to build scalable and sustainable businesses in today’s dynamic and competitive markets.