Chapter 4 HOOKED Author Nir Eyal is a well-known author, speaker, and consultant in the fields of psychology, technology, and business. He is best known for his book “Hooked: How to Build Habit-Forming Products” which was first published in 2014. In addition to “Hooked,” Nir Eyal has also written a follow-up book called “Indistractable: How … Read more
Chapter 4 Sprint Author Jake Knapp is a designer and author known for his work in the tech industry. He is best known as the co-author of the book “Sprint: How to Solve Big Problems and Test New Ideas in just Five Days” alongside John Zeratsky and Braden Kowitz. The book was released in March … Read more
Chapter 4 Hey, Whipple, Squeeze This Author Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan was first released in 1998. Luke Sullivan is a renowned advertising creative director, copywriter, and author. Apart from Hey, Whipple, Squeeze This, Luke Sullivan has also written a sequel to the book called “Hey, Whipple, … Read more
Chapter 4 Peak Author Chip Conley is an American author, speaker, and hospitality entrepreneur. He released the book “Peak: How Great Companies Get Their Mojo from Maslow” in 2007. Some of his other notable books include: 1. “The Rebel Rules: Daring to be Yourself in Business” (2001) 2. “Emotional Equations: Simple Truths for Creating Happiness … Read more
Chapter 1 What’s Different by Youngme Moon “What’s Different” by Youngme Moon is a book about standing out in a world of look-a-like products and services. Moon challenges the reader to think about what truly makes a brand unique and how to differentiate themselves in a crowded marketplace. She provides insights on how to break … Read more
Chapter 1 What’s Inspired by Marty Cagan Many product managers and product development teams have been inspired by Marty Cagan’s book “Inspired: How To Create Products Customers Love.” Cagan’s approach to product management focuses on using a combination of empathy, creativity, and technical expertise to create innovative and successful products. His emphasis on customer-centric design, … Read more
Chapter 1 What’s Powerful by Patty McCord “Powerful” is a book written by Patty McCord, the former Chief Talent Officer at Netflix. In the book, McCord shares her insights and experiences on building a high-performance culture in organizations. She emphasizes the importance of creating a workplace environment where employees are empowered, trusted, and treated like … Read more
Chapter 1 What’s Winning by Jack Welch “Winning” is a book written by Jack Welch, the former CEO of General Electric. In the book, Welch shares his insights and strategies for successful leadership and business management. He offers advice on topics such as setting priorities, managing people effectively, and driving innovation. Welch’s book has been … Read more
Chapter 1 What’s Positioning by Al Ries Positioning is a concept developed by marketing strategists Al Ries and Jack Trout in their book “Positioning: The Battle for Your Mind.” It refers to the way in which a company or brand occupies a distinct place in the minds of their target audience in relation to their … Read more
Chapter 1 What’s Bold by Peter H. Diamandis “Bold: How to Go Big, Create Wealth, and Impact the World” is a book written by Peter H. Diamandis and Steven Kotler. In this book, Diamandis and Kotler discuss how exponential technologies and innovation can help individuals and organizations achieve their goals and make a positive impact … Read more
