Chapter 1 What’s Hooked by Nir Eyal, Ryan Hoover “Hooked: How to Build Habit-Forming Products” by Nir Eyal, with contributions from Ryan Hoover, is a guide that explores the psychology behind why some products become addictive and successful. The book introduces the “Hook Model,” which consists of four key components: Trigger, Action, Variable Reward, and Investment. … Read more
Chapter 1 What’s Full Book Irresistible by Adam Alter “Irresistible” by Adam Alter explores the rise of technology addiction in our society, focusing on how our devices and social media platforms are designed to be addictive. Alter explains the psychological and neurological mechanisms behind our compulsive behavior with technology and provides practical strategies for regaining control over … Read more
Chapter 1 What’s Contagious by Jonah Berger “Contagious: How to Build Word of Mouth in the Digital Age” is a book by Jonah Berger that explores why certain things become popular and go viral. Berger identifies six principles that drive people to share information and discusses practical strategies for businesses and individuals to create contagious content. He … Read more
Chapter 1 What’s Different by Youngme Moon Different by Youngme Moon is a thought-provoking book that challenges traditional business and marketing strategies by encouraging companies to embrace uniqueness and authenticity in their brand offerings. Moon argues that in a world filled with similarity and saturation, standing out requires a willingness to break away from the … Read more
