Chapter 4 Creativity Author Mihály Csíkszentmihályi is a Hungarian psychologist who is best known for his work on flow theory, which is the mental state of being fully immersed in a task and experiencing a feeling of energized focus and enjoyment. He is also known for his research on creativity. The book “Creativity: Flow and … Read more
Chapter 4 Hey, Whipple, Squeeze This Author Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan was first released in 1998. Luke Sullivan is a renowned advertising creative director, copywriter, and author. Apart from Hey, Whipple, Squeeze This, Luke Sullivan has also written a sequel to the book called “Hey, Whipple, … Read more
Chapter 1 What’s The Art of the Novel by Milan Kundera “The Art of the Novel” is a collection of essays by the Czech author Milan Kundera, where he explores the craft and philosophy of writing novels. Kundera discusses various aspects of storytelling such as plot construction, narrative voice, character development, and the relationship between … Read more
Chapter 1 What’s Simple and Usable Web, Mobile, and Interaction Design by Giles Colborne “Simple and Usable: Web, Mobile, and Interaction Design” by Giles Colborne is a book that focuses on the principles of designing user-friendly, intuitive interfaces for websites, mobile apps, and other digital products. It covers topics such as user research, information architecture, … Read more
Chapter 1 What’s Techniques of the Selling Writer by Dwight V. Swain Techniques of the Selling Writer is a highly regarded book written by Dwight V. Swain, a successful author and writing instructor. First published in 1965, it is considered a classic in the field of creative writing and is widely used by both aspiring … Read more
Chapter 1 What’s Telling True Stories by Mark Kramer “Telling True Stories” is a book co-edited by Mark Kramer and Wendy Call. It is a collection of essays and interviews that explores the art and craft of narrative nonfiction writing. The book features contributions from some of the most prominent writers and journalists in the … Read more
Chapter 1 What’s Storycraft by Jack Hart Storycraft: A Guide to the Art of Narrative Nonfiction is a book written by Jack Hart, an award-winning journalist and writing coach. Published in 2011, Storycraft offers insights and techniques to help aspiring writers and journalists craft compelling and engaging nonfiction stories. The book provides a deep understanding … Read more
Chapter 1 What’s The Minto Pyramid Principle by Barbara Minto The Minto Pyramid Principle is a communication technique and framework developed by Barbara Minto. It is designed to help individuals present their ideas in a clear, logical, and structured manner. This method suggests that ideas should be organized into a pyramid structure, with the main … Read more
Chapter 1 What’s The Anatomy of Story by John Truby The Anatomy of Story by John Truby is a renowned book about the craft of storytelling. It provides a comprehensive and in-depth analysis of how to construct a compelling and emotionally resonant narrative. The book explores the key elements of story structure, character development, and … Read more
Chapter 1 What’s Writing Down the Bones by Natalie Goldberg “Writing Down the Bones” is a book written by Natalie Goldberg. It is a guidebook for aspiring writers where Goldberg shares her insights and techniques on cultivating a writing practice. The book focuses on the importance of free writing or timed writing, encouraging writers to … Read more
