“Rework” provides unconventional yet practical advice for entrepreneurs and business owners, challenging traditional notions and promoting a more efficient and straightforward approach to achieving success.
“The Halo Effect” is a thought-provoking book that explores the tendency for our judgments to be clouded by the positive or negative impressions we have of people, companies, or products, ultimately impacting our perception of their overall performance.
“Shoe Dog” is a memoir by Phil Knight, the co-founder of Nike, depicting his inspiring journey of entrepreneurship, highlighting the challenges, triumphs, and determination he faced while building one of the world’s most iconic athletic brands.
“Contagious” explores the science of why certain ideas and products become viral, unraveling the principles that make something popular and providing actionable insights for creating contagious content.
Moneyball is a book and later a film that explores the innovative use of statistical analysis in building a successful baseball team, challenging traditional scouting methods and emphasizing the value of undervalued players.