HOOKED: A Summary of Nir Eyal’s Addictive Product Guide

Nir Eyal is a well-known author, speaker, and consultant in the fields of psychology, technology, and business. He is best known for his book “Hooked: How to Build Habit-Forming Products” which was first published in 2014.

In addition to “Hooked,” Nir Eyal has also written a follow-up book called “Indistractable: How to Control Your Attention and Choose Your Life,” which was published in 2019. This book provides a guide to help people break free from distractions and regain control of their time and attention.

In terms of editions, “Hooked” is considered to be the most well-known and widely-read of Nir Eyal’s books. It has been translated into multiple languages and has received critical acclaim for its insights into the psychology of habit-forming products.

HOOKED quotes as follows: