Chapter 4 HOOKED Author Nir Eyal is a well-known author, speaker, and consultant in the fields of psychology, technology, and business. He is best known for his book “Hooked: How to Build Habit-Forming Products” which was first published in 2014. In addition to “Hooked,” Nir Eyal has also written a follow-up book called “Indistractable: How … Read more
Chapter 4 Sprint Author Jake Knapp is a designer and author known for his work in the tech industry. He is best known as the co-author of the book “Sprint: How to Solve Big Problems and Test New Ideas in just Five Days” alongside John Zeratsky and Braden Kowitz. The book was released in March … Read more
Chapter 1 What’s Inspired by Marty Cagan Many product managers and product development teams have been inspired by Marty Cagan’s book “Inspired: How To Create Products Customers Love.” Cagan’s approach to product management focuses on using a combination of empathy, creativity, and technical expertise to create innovative and successful products. His emphasis on customer-centric design, … Read more
Chapter 1 What’s Positioning by Al Ries Positioning is a concept developed by marketing strategists Al Ries and Jack Trout in their book “Positioning: The Battle for Your Mind.” It refers to the way in which a company or brand occupies a distinct place in the minds of their target audience in relation to their … Read more
Chapter 1 What’s The Innovator’s Solution by Clayton M. Christensen “The Innovator’s Solution” is a business book written by Clayton M. Christensen and Michael E. Raynor. It was first published in 2003 as a follow-up to Christensen’s earlier work “The Innovator’s Dilemma.” The book explores the concept of disruptive innovation and offers practical advice for … Read more
Chapter 1 What’s Competing Against Luck by Clayton M. Christensen “Competing Against Luck: The Story of Innovation and Customer Choice” is a book written by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan. The book explores the concept of “jobs to be done” and how understanding the true motivations and circumstances that … Read more
