Contagious: Uncovering the Secrets to Viral Marketing Success
Chapter 1 What’s Contagious by Jonah Berger “Contagious: How to Build Word of Mouth in the Digital Age” is a book by Jonah Berger that explores why certain things become popular and go viral. Berger identifies six principles that drive people to share information and discusses practical strategies for businesses and individuals to create contagious content. He … Read more