Chapter 1 What’s Bright Earth by Philip Ball Bright Earth: Art and the Invention of Color is a book written by Philip Ball. It explores the history of how artists have created and produced colors throughout different periods and civilizations. The book delves into the techniques, materials, and cultural significance of various pigments and dyes … Read more
Chapter 1 What’s Why We Buy by Paco Underhill Why We Buy: The Science of Shopping is a book written by Paco Underhill, a retail consultant and expert in consumer behavior. The book explores the various factors that influence consumer purchasing decisions and provides insights into the psychology behind shopping. In Why We Buy, Underhill … Read more
Chapter 1 What’s Why the West Rules for Now by Ian Morris “Why the West Rules for Now” is a book written by Ian Morris, a British archaeologist and historian. In the book, Morris explores the reasons behind the rise of Western civilization and its current global dominance. Morris takes a long-term historical perspective and … Read more
Chapter 1 What’s Small Data by Martin Lindstrom Small Data is a book written by Martin Lindstrom, a brand and culture transformation expert. In this book, Lindstrom explores the concept of Small Data, which refers to the seemingly insignificant observations and personal details about consumers that can provide valuable insights for businesses. Lindstrom argues that … Read more
Chapter 1 What’s The Wisdom of Life by Arthur Schopenhauer The Wisdom of Life is a philosophical work written by the German philosopher Arthur Schopenhauer. It was first published in 1851 as a collection of essays that explore various aspects of human existence and the pursuit of happiness. In this book, Schopenhauer argues that the … Read more
Chapter 1 What’s The Undercover Economist by Tim Harford “The Undercover Economist” by Tim Harford is a book that explores the hidden economic principles behind everyday situations and everyday life. Harford uses real-life examples and anecdotes to explain concepts such as supply and demand, pricing, incentives, and globalization in a relatable and accessible way. The … Read more
Chapter 1 What’s Co-opetition by Adam M. Brandenburger “Co-opetition: A Revolution Mindset that Combines Competition and Cooperation” is a book written by Adam M. Brandenburger and Barry J. Nalebuff. It explores the concept of co-opetition, which suggests that businesses can benefit from both competition and cooperation simultaneously. The book highlights how traditional business strategies often … Read more
Chapter 1 What’s Start-up Nation by Dan Senor Start-up Nation, written by Dan Senor and Saul Singer, is a book that explores the factors that have contributed to Israel’s success in the field of innovation and entrepreneurship. It examines Israel’s transformation from a struggling economy to a global leader in high-tech start-ups and explores the … Read more
Chapter 1 What’s The Baby Book by William Sears “The Baby Book” is a comprehensive guide to parenting written by William Sears and his wife, Martha Sears. It provides information and advice on various aspects of parenting, focusing on the first years of a baby’s life. The book covers topics such as pregnancy, childbirth, breastfeeding, … Read more
Chapter 1 What’s Are We Smart Enough to Know How Smart Animals Are by Frans de Waal “Are We Smart Enough to Know How Smart Animals Are?” is a book written by primatologist and ethologist Frans de Waal. The book explores the intelligence and cognitive abilities of animals and challenges human-centric views regarding animal intelligence. … Read more
