Author: Robert B. Cialdini
Robert B. Cialdini is a renowned social psychologist and author known for his work on the principles of influence and persuasion. He is considered one of the leading experts in this field and has made significant contributions to our understanding of human behavior. Cialdini is best known for his book "Influence: The Psychology of Persuasion," which was first published in 1984. In this book, he identifies six principles of persuasion that are commonly used by individuals and organizations to influence others. These principles are reciprocity, scarcity, authority, consistency, liking, and consensus.