Author: Phil Knight

Author

Phil Knight

Phil Knight is an American business magnate and philanthropist. He is best known as the co-founder and former chairman of Nike, Inc., one of the world's largest sports apparel and footwear companies. Knight was born on February 24, 1938, in Portland, Oregon. He attended the University of Oregon, where he ran track and field. It was during his time at the university that he first met his future business partner, Bill Bowerman, who was one of his coaches. In 1964, Knight and Bowerman founded Blue Ribbon Sports (BRS), which later became Nike. Initially, they started by importing and distributing Japanese-made running shoes. In 1971, they launched their own line of athletic footwear under the brand name Nike, named after the Greek goddess of victory. Under Knight's leadership, Nike grew rapidly and became a dominant force in the global sportswear market. He played a crucial role in establishing Nike's innovative marketing strategies, including endorsement deals with high-profile athletes such as Michael Jordan, Tiger Woods, and Serena Williams. These partnerships, along with memorable advertising campaigns, helped propel Nike to great success.

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Shoe Dog: The Journey of Nike’s Founder

by Phil Knight 2023/08/25 0

"Shoe Dog" is a memoir by Phil Knight, the co-founder of Nike, depicting his inspiring journey of entrepreneurship, highlighting the challenges, triumphs, and d... Read more.