Author: Eric Ries
Eric Ries. He is an entrepreneur, author, and speaker known for his work on the Lean Startup methodology. Ries has a background in startups, having co-founded and served as a CTO of IMVU, a 3D social network.Ries popularized the concept of the Lean Startup through his experiences and observations while working in the startup world. He developed the methodology as a way to help entrepreneurs build and scale successful businesses by focusing on continuous learning, experimentation, and customer feedback.